May 30 2008

Alliance Kicks-Off Campaign to Recognize State's Long-Term Caregivers

Posted by DAWN at 3:45 PM DAWN Website Updates

Governor Proclaims June as Long-Term Caregiver Month

The Wisconsin Long Term Care Workforce Alliance today announced that it will roll out a campaign to recognize the critical and indispensable role long term care workers serve in maintaining the health, safety, and well being of Wisconsin's elderly and persons with disabilities beginning in June.

Chairperson, John Schnabl, noted that caregivers in all long term care settings need to be acknowledged and valued for their personal compassion and professional commitment in the care of Wisconsin's most vulnerable citizens: "Too often caregivers are not given the same respect and dignity they provide daily to those for whom they care. Their work is physically, mentally, and emotionally challenging and it's important that the public appreciates everything they do, every day."

The Alliance's awareness campaign includes a 60-second radio spot that will be aired statewide for a two-week period beginning June 9th. [More]